Developments in Conjoint Analysis
نویسنده
چکیده
منابع مشابه
Investigation of Customer Priorities for Machine Made Carpet Through Conjoint and Cluster Analysis (Case Study in Yazd, Iran)
The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...
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Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of conjoint analysis for this research. We review recent developments in the literature and provide new evidenc...
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This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Based on the introduction the conjoint analysis is suggested as preference measuring method in product recommender systems. The challenges and limits in applying the conjoint analysis to product recommender systems are analysed and discussed. In the end we present a set of adaptations to the traditi...
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Using conjoint analysis in online surveys is gaining growing interest in market research. Unfortunately there are only few studies that are dealing with the implementing of conjoint analysis in the World Wide Web (WWW). Little is known about specific problems, validity, and reliability using online measures for conjoint analysis. We conducted an online conjoint analysis using a fixed design of ...
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